TweetIf you follow me on Twitter, you might have an idea that my son is currently without one of his rides (i.e. a Razor Cruiser kick scooter). My son is big and tall for his age, and this scooter is perfect for him. Like most boys his age, though, he doesn’t understand “cruiser” in the [...]
Entries Tagged as 'CX'
Modularity without modules…what’s the point?
December 28th, 2011 · No Comments · CX, Ideas, Life
Tags:advocacy·anticipation·brand·Cruiser·custserv·CX·deck·design·modularity·module·Razor·scooter·Social
The Experience Architecture
October 4th, 2011 · No Comments · Adobe, Content management, CX, Digital Marketing, Technology, UX
Tweet The Experience Architecture (MAX 2011) View more presentations from Craig Randall. In my #AdobeMAX session today, I presented a set of experience architecture principles with my colleague Marcel Boucher as follows: Modularity is critical to ‘better experience faster’ Everything is content (and content is managed in a repository) Context is king Cloud first, mobile [...]
What is XOA?
June 19th, 2011 · 5 Comments · Adobe, CX, Technology, UX
TweetXOA stands for experience-oriented architecture. XOA was first coined by Adobe’s Steven Webster “to very specifically mean applying design thinking to evolving an architecture stack, and more recently, to talk about instrumenting an experience in order that it can be measured and monitored as delivering against intended KPIs.” It is therefore incorrect to reduce XOA [...]
