Tag Archives: customer experience

Adobe, Customer Experience Management and Day Software

Update 10/28/2010: Adobe successfully completes its acquisition of Day Software. Day will operate as a new product line within Adobe’s Digital Enterprise Solutions Business Unit, joining Acrobat, Connect and LiveCycle. Welcome to all my new teammates! :-)

Adobe has just announced a definitive agreement stipulating its intent to acquire Day Software. This acquisition will bolster Adobe’s leadership in Customer Experience Management, bringing Day’s industry-leading Web Content Management, Digital Asset Management and Social Collaboration applications, better known collectively as CQ, and Web scale content application infrastructure (CRX) together with Adobe’s LiveCycle, Connect and other enterprise software offerings–not to mention Adobe’s Flash Platform and industry-leading tools for creative professionals.

There is plenty to talk about in terms of how deeply aligned this acquisition is architecturally, technically and in terms of shared vision, and I plan to use this space to go into more of these details over time (e.g. synergies between Day’s targeting and optimization and Adobe Omniture‘s capabilities). However, I’m equally excited by the people involved here.

I’m looking forward to shortly being able to call folks like David Nuescheler, Kevin Cochrane and Roy T. Fielding not just industry colleagues but fellow Adobe employees. Welcome to Adobe, Day Software!

For more on Adobe’s approach to superior customer experience, I encourage you to subscribe to experiencedelivers.com and/or follow @AdobeCEM.

Update 7/28/2010: The Web is all a-buzz about this acquisition, and I would say it’s with good reason. Simply put: customer experience wins and therefore customers win, which means that businesses embracing Adobe CEM increase their own profitability.

Since my brief post above, Adobe has posted a press release and FAQ about the acquisition. Rob Tarkoff, SVP and GM of Adobe’s Digital Enterprise Solutions Business Unit (or DESBU) has also posted his thoughts, offering some key takeaways to consider from this acquisition.