Tag Archives: CQ

Upcoming speaking engagements

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Conferences have always been about networking and when you have the privilege to speak at a conference it’s about engaging with your audience, listening to feedback and sharing ideas.

In the next several weeks, I’ve been given the opportunity to speak at two different venues: Adobe's annual MAX conference and Day Software's Ignite conference. This will be my first time speaking at either venue, and I’m really looking forward to the experiences.

So, if you’re in Chicago, Los Angeles or Berlin and want to learn more about Adobe’s focus on customer experience, I encourage you to take advantage of the following opportunities:

  1. When Content Meets Applications, October 14, 2010, Day Ignite Chicago 2010
         Come hear how the combination of Adobe and Day will help you realize greater customer experiences through contextually agile content and applications that have been previously managed separately.
         Speakers: Alex Choy, VP of Engineering and Technical Marketing, LiveCycle, & Craig Randall, Principal Scientist, Adobe
  2. Realizing Great Customer Experiences with LiveCycle ES Next, October 25, 2010, Adobe MAX 2010 (repeated on 10/27/2010)
         Hear how focusing on user experience can improve the value of the enterprise applications you deliver. Also learn about architectural changes in the next release of Adobe LiveCycle Enterprise Suite as well as new features in servers, client runtimes, and tools that will allow you to build, deploy, and measure excellent customer experiences.
         Speaker: Craig Randall, Principal Scientist, Adobe
  3. Strengthening Adobe’s Enterprise Platform with Day Software and Open Development, October 25, 2010, Adobe MAX 2010
         Learn how the combination of Day’s leading web solutions and Adobe’s enterprise portfolio provides a unique opportunity to developers: a unified web content and application delivery platform. By introducing web content management, digital asset management, and social collaboration to Adobe’s product portfolio, the combination offers developers an impressive set of capabilities to create, manage, distribute, and monetize content while delivering the best experience possible. Learn why open development is the cornerstone of Day’s R&D strategy for web content management and how it can help software development organizations design more adaptive systems and leverage the power of virtual communities.
         Speakers: David Nuescheler, CTO, Day Software, Roy Fielding, Chief Scientist, Day Software, & Craig Randall, Principal Scientist, Adobe
  4. When Content Meets Applications, November 3, 2010, Day Ignite Berlin 2010
         Come hear how the combination of Adobe and Day will help you realize greater customer experiences through contextually agile content and applications that have been previously managed separately.
         Speakers: Alex Choy, VP of Engineering and Technical Marketing, LiveCycle & Craig Randall, Principal Scientist, Adobe

See you there! Otherwise, check back later for updates online. Cheers.

Update on 10/14/2010: The presentation for #1, above, is now available here.

Update on 10/27/2010: The presentation for #2, above, is now available here.

Update on 10/29/2010: The presentation for #3, above, is now available here.

Update on 11/3/2010: The presentation for #4, above, is now available here.

Adobe, Customer Experience Management and Day Software

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Update 10/28/2010: Adobe successfully completes its acquisition of Day Software. Day will operate as a new product line within Adobe’s Digital Enterprise Solutions Business Unit, joining Acrobat, Connect and LiveCycle. Welcome to all my new teammates! :-)

Adobe has just announced a definitive agreement stipulating its intent to acquire Day Software. This acquisition will bolster Adobe’s leadership in Customer Experience Management, bringing Day’s industry-leading Web Content Management, Digital Asset Management and Social Collaboration applications, better known collectively as CQ, and Web scale content application infrastructure (CRX) together with Adobe’s LiveCycle, Connect and other enterprise software offerings–not to mention Adobe’s Flash Platform and industry-leading tools for creative professionals.

There is plenty to talk about in terms of how deeply aligned this acquisition is architecturally, technically and in terms of shared vision, and I plan to use this space to go into more of these details over time (e.g. synergies between Day’s targeting and optimization and Adobe Omniture‘s capabilities). However, I’m equally excited by the people involved here.

I’m looking forward to shortly being able to call folks like David Nuescheler, Kevin Cochrane and Roy T. Fielding not just industry colleagues but fellow Adobe employees. Welcome to Adobe, Day Software!

For more on Adobe’s approach to superior customer experience, I encourage you to subscribe to experiencedelivers.com and/or follow @AdobeCEM.

Update 7/28/2010: The Web is all a-buzz about this acquisition, and I would say it’s with good reason. Simply put: customer experience wins and therefore customers win, which means that businesses embracing Adobe CEM increase their own profitability.

Since my brief post above, Adobe has posted a press release and FAQ about the acquisition. Rob Tarkoff, SVP and GM of Adobe’s Digital Enterprise Solutions Business Unit (or DESBU) has also posted his thoughts, offering some key takeaways to consider from this acquisition.