Tag Archives: adobemax

The Experience Architecture

In my #AdobeMAX session today, I presented a set of experience architecture principles with my colleague Marcel Boucher as follows:

I’ve gone into greater detail about these principles in a technical white paper that is available from the Adobe Enterprise Developer Center as a PDF download.

During our session, Marcel presented two demonstrations:

  1. The first demonstration featured an overall vision for customer experience in the retail banking domain. If you weren’t able to catch this demo live, you can see it presented here during the FinovateSpring 2011 event.
  2. Marcel’s second demonstration provided more of the how behind the vision in terms of Adobe’s integration across its Web Experience Management (WEM) solution, SiteCatalyst and Test&Target. A video similar to Marcel’s demonstration of this integration is available here.

MAX is always a great event, and the enterprise team at Adobe is looking forward to sharing more with you about Digital Marketing at our upcoming summit in March 2012.

Adobe, Day and open development

Thanks to everyone at Adobe MAX 2010 who came to the session that David Nuescheler, Roy Fielding and I presented. If you weren’t able to attend our session, it’s provided below.

Roy kicked off the discussion by talking about open development and how open development is critical to architecture. David followed Roy by showing how open development principles have been powerfully applied at Day to its products like CQ5, providing live demonstrations to our audience. I wrapped up this discussion by relating WCM and Day content infrastructure (e.g. Sling and CRX) to Adobe’s CEM platform and specifically to LiveCycle RIA. (For more detail on LiveCycle RIA and other aspects of the LiveCycle ES3 release, which is currently under development, please see my previous post.)

In order to keep the conversation going, I’ve uploaded this presentation as follows:

Update 11/5/2010: You can now watch and listen to this MAX session online (i.e. in synchronized fashion).

Update 12/3/2010: Jayan has done a nice job of rounding up LiveCycle-flavored MAX sessions, including this one, here.

Realizing great customer experiences with LiveCycle ES3

Thanks to everyone at Adobe MAX 2010 who came to the sessions that I presented. I enjoyed the interactivity during after after the presentations, especially listening to your thoughts on how Adobe CEM will enable you to realize your own customer experience vision as well as the growing expectations of your prospects, consumers, customers and clients.

In order to keep the conversation going, I’ve uploaded this presentation as follows:

Realizing Great Customer Experiences with Adobe® LiveCycle® ES3 – Craig Randall

Whether you were able to attend MAX or not, I encourage you to check out MAX 2010 on Adobe TV (e.g. here are the keynotes). Please also visit the MAX 2010 session catalog to browse all sessions and download presentations of interest.

Update 11/5/2010: You can now watch and listen to this MAX session online (i.e. in synchronized fashion). It appears that the good folks at MAX decided to post the slides and recording that corresponded to my first delivery (on Monday during MAX). While that session went well, I did receive some feedback that I incorporated into a revised deck that was also recorded (on Wednesday during MAX). Personally, I liked the latter content and delivery better than the first, and that is what is provided here in this blog post, above.

Update 12/3/2010: Jayan has done a nice job of rounding up LiveCycle-flavored MAX sessions, including this one, here.

Upcoming speaking engagements

Conferences have always been about networking and when you have the privilege to speak at a conference it’s about engaging with your audience, listening to feedback and sharing ideas.

In the next several weeks, I’ve been given the opportunity to speak at two different venues: Adobe's annual MAX conference and Day Software's Ignite conference. This will be my first time speaking at either venue, and I’m really looking forward to the experiences.

So, if you’re in Chicago, Los Angeles or Berlin and want to learn more about Adobe’s focus on customer experience, I encourage you to take advantage of the following opportunities:

  1. When Content Meets Applications, October 14, 2010, Day Ignite Chicago 2010
         Come hear how the combination of Adobe and Day will help you realize greater customer experiences through contextually agile content and applications that have been previously managed separately.
         Speakers: Alex Choy, VP of Engineering and Technical Marketing, LiveCycle, & Craig Randall, Principal Scientist, Adobe
  2. Realizing Great Customer Experiences with LiveCycle ES Next, October 25, 2010, Adobe MAX 2010 (repeated on 10/27/2010)
         Hear how focusing on user experience can improve the value of the enterprise applications you deliver. Also learn about architectural changes in the next release of Adobe LiveCycle Enterprise Suite as well as new features in servers, client runtimes, and tools that will allow you to build, deploy, and measure excellent customer experiences.
         Speaker: Craig Randall, Principal Scientist, Adobe
  3. Strengthening Adobe’s Enterprise Platform with Day Software and Open Development, October 25, 2010, Adobe MAX 2010
         Learn how the combination of Day’s leading web solutions and Adobe’s enterprise portfolio provides a unique opportunity to developers: a unified web content and application delivery platform. By introducing web content management, digital asset management, and social collaboration to Adobe’s product portfolio, the combination offers developers an impressive set of capabilities to create, manage, distribute, and monetize content while delivering the best experience possible. Learn why open development is the cornerstone of Day’s R&D strategy for web content management and how it can help software development organizations design more adaptive systems and leverage the power of virtual communities.
         Speakers: David Nuescheler, CTO, Day Software, Roy Fielding, Chief Scientist, Day Software, & Craig Randall, Principal Scientist, Adobe
  4. When Content Meets Applications, November 3, 2010, Day Ignite Berlin 2010
         Come hear how the combination of Adobe and Day will help you realize greater customer experiences through contextually agile content and applications that have been previously managed separately.
         Speakers: Alex Choy, VP of Engineering and Technical Marketing, LiveCycle & Craig Randall, Principal Scientist, Adobe

See you there! Otherwise, check back later for updates online. Cheers.

Update on 10/14/2010: The presentation for #1, above, is now available here.

Update on 10/27/2010: The presentation for #2, above, is now available here.

Update on 10/29/2010: The presentation for #3, above, is now available here.

Update on 11/3/2010: The presentation for #4, above, is now available here.