Modularity without modules…what’s the point?

If you follow me on Twitter, you might have an idea that my son is currently without one of his rides (i.e. a Razor Cruiser kick scooter). My son is big and tall for his age, and this scooter is perfect for him.

Like most boys his age, though, he doesn’t understand “cruiser” in the face of a neighborhood of boys who all like to jump all manner of wheeled vehicle. :-) As a result of this lack of appreciation (er, love of both scooter and jumping), what looked like

Unridden Razor Cruiser kick scooter

now looks like

Used Razor Cruiser kick scooter front assembly

Failed wood/fiberglass Razor Cruiser kick scooter deck

Failed wood/fiberglass Razor Cruiser kick scooter deck (close-up)

Used Razor Cruiser kick scooter back assembly

Do you see the opportunity?

Razor makes a quality product–one the is easy to use and maintain. Ease of maintenance is largely facilitated by modularity of design.

So when my son came to me with the disappointment of pushing his ride too hard, my first thought was to simply disassemble the scooter to isolate the failed part (deck). Easily accomplished.

Except that apparently Razor and its authorized parts retailers doesn’t stock replacement decks for the Cruiser kick scooter.

So…Razor built a modular kick scooter but doesn’t stock a critical module (deck).

What’s the point of modularity, if there are no modules (i.e. ability to swap module instances that fulfill necessary interfaces)?

My son’s predicament is clearly of his own making, but herein is opportunity for Razor. Beyond already clearly stating what their product is designed to perform, Razor can anticipate that boys will be boys and provide timely relief in the form of complete replacement parts, including readily available decks.

Within earshot of my son are more than a dozen boys of similar age, and they’re always outside planning their next jump. Many already own their own Razor, too. What if he could turn around an accident with word that Razor saved the day? Talk about brand advocacy and social media!

What’s your Razor-like story? What’s your Razor-like opportunity?

U2360OAK

Earlier this week, my wife and I finally got to see U2 in concert after purchasing tickets more than two years ago due to a mid-concert accident by Bono in 2010. I recall having a better time at the U2 concert in San Jose (Vertigo tour), but it was a good time nonetheless–could have been due, in part, to enjoying good seats… :-)

Oakland (o.co) coliseum stadium, section 219, row 1, seats 11-12
U2360OAK is show number 94; the attendance number was approaching 63,000 at the time of this photo
U2 performing
U2 performing
U2 performing

This first video–all were taken with my Flip video recorder and uploaded directly to YouTube in HD–is Lenny Kravitz opening his act as the main opening band for U2 with “Come On Get It.”

The second video is Lenny Kravitz performing “Let Love Rule.”

The third video is U2 performing “Elevation.”

The third video is U2 performing “City of Blinding Lights.”

(Re)Balancing atoms and bits

Several years ago, I blogged about how I winnowed atom-based content at that time. When I consider my increasingly digital life now, I smile at how out-dated that post seems.

Maybe some day I’ll let go of my hardcopy altogether and go 100% digital.

Almost two years after my winnowing (paper-based) content post, I briefly waxed sentimental about personal content management. Judging by that post’s imagery, I’m not sure how much “evolution” had actually occurred. I do know that the binders of paper were eventually tosed outright, but even a quick glance at my current technical library at home tells me that I have far from reached any “evolved” state.

As a visual person, I tend to value what I can see and tangibly interact with. Books present a particular challenge to me. A good book, in hard cover format especially, is immediately available to give to someone else as a loan or a gift (e.g. from one generation to the next). The same book in electronic format is more subject to the winds of technology (e.g. will there be a reader for this format? what all is required to actually read the book in terms of supporting hardware and software? etc.). On the other hand, if I took the time to bookmark or otherwise annotate paper, this could distract subsequent reading by others–electronic metadata should be more distinctly layered and separable from original content.

Given the choice between hunter or gatherer in a shopping context, I’m definitely a hunter. Put me in the middle of a men’s department or clothing store and I’ll happily panoramically scan the selection, deciding in mere seconds whether there is something for me (to killpurchase), or not. (Thankfully, my wife is my primary wardrobe consultant; so, my hunter instincts are necessarily balanced and muted. :-) ) However, as much as I may be a hunter over clothes, I am a serious gatherer of books and music. Places like Barnes & Noble and Borders love guys like me.

So, you might think that my struggle over books (i.e. physical or digital) is a struggle I have with music, too. Perhaps, but I think that my music-as-content evolution is a bit more “advanced” and, therefore, may be informative.

Although I still buy physical CDs more than digital downloads, all of my music is immediately rendered in digital format and almost entirely consumed digitally thereafter. Going “essentially digital” has enabled me to take full advantage of classification software (e.g. MusicBrainz, freedb, etc.), playback software (e.g. Apple iTunes, Microsoft Zune, etc.), recommendation engines like Pandora, etc. and also various playback hardware (e.g. an Apple iDevice, laptop, PC, etc.). If I read the liner notes for an album, I do so once (typically after unwrapping the CD). From then on, interaction with music is based on bits rather than atoms (the occasional CD play through my high fidelity entertainment system notwithstanding).

Perhaps with the advent of The Undesigned Web, software like Instapaper, and hardware like iPad, etc., my interaction with reading material will tip to become predominantly digital. Certainly, as I use the Read Later feature of Instapaper, I find it to be a digital equivalent to my paper-based content winnowing approach from years ago. (Tapping into familiar workstreams is always an effective catalyst to change my behavior.)

…if I did go digital my office would be too Spartan.

Actually, I think another contributing factor to my attempt at balancing the gathering of atoms with gathering bits instead is the fact that there is limited physical space to house either. Today, it’s not really a concern over becoming Spartan, it’s about using limited wall and desktop space to display physical items of the greatest value (e.g. family photos, art, sculpture, etc.).

Just like I’m able to visualize the “height” (or “depth”) of, say, my iPod (i.e. the number of digitized albums stored in terms of a stack of CD cases), I’m beginning to visualize my iPad in a similar manner (i.e. in terms of the stack of print magazines and books available electronically instead). Virtually speaking, such devices “fill a room.”

Who knows, I may just have to invest in my own book scanner to help free up some shelf space… :-)

Allison ignited

The closing event for Day Ignite Chicago 2010 was a real treat: a private concert by the Bernard Allison Group at House of Blues® Chicago.

Bernard Allison Group at House of Blues® Chicago on 10/14/2010

The band, left to right:

  • Jose James (sax, backing vocals, percussion)
  • Bernard Allison (guitar, vocals, keyboards)
  • Erick Ballard (drums)
  • George Moye (bass guitar)
  • Toby Marshall (keyboards)

This first video–all were taken with my iPhone and uploaded directly to YouTube; so, the quality isn’t the best–is the group opening without Bernard, playing the first track off their latest album The Otherside: “Send It In” (2:42).

The second video above is “The Otherside”–track #5 off their latest album of the same name (6:01). At the beginning of the video, Bernard introduces the band.

The third video above is the group going Hendrix, playing the Jimi Hendrix classic, “Fire”–also the 11th track on The Otherside. Around the 5:57 mark, Bernard introduces Erick Ballard for a substantial drum solo that earned him the evening nickname of “The Energizer Bunny” :-) (12:34).

The fourth video above is a two-song medley that highlights various band members (8:39).

The fifth video above is a bass solo by George Moye (4:10).

I recorded another video that occurred in between the fourth and fifth videos above; however, it was 15:40 in duration and YouTube doesn’t accept videos longer than 15 minutes currently.

Adobe Community Action Week – RAFT

This week has been Adobe Community Action Week for Adobe employees globally. On Monday, I mentioned that I was looking forward to my particular action choice: RAFT. Today I had the privilege of serving local teachers with members of my team (LiveCycle) along with others from Adobe by investing time and energy into RAFT (Resource Area for Teachers).

Adobe at RAFT

RAFT provides thousands of Bay Area teachers and community groups with a wide range of interactive learning materials, enhancing math, science, technology and art programs. Materials are surplus items donated by over 1,000 local businesses and range from cardboard tubes to computers!

My Mom was a middle-school teacher for 16 years; so I know firsthand how great an impact teachers have on the lives of their students, yet how underappreciated teachers often are in broader society. So, it felt especially good to “give back” to such important individuals in the local community.

Adobe at RAFT

There were about 50 volunteers altogether and together, in just a few hours, we were able to make a significant contribution in the assembly of various kits that will be used by local teachers (e.g. glove-a-phone packs, sticker packs, etc.).

Adobe at RAFT

I was drawn, along with my project-teammates, to the adhesive paper station. Basically our task was to unroll, about 12 feet at a time, lengths of two foot wide adhesive backed white butcher paper, rolled up and rubber-banded for individual application by teachers. A full roll of this paper weighs about 350 pounds, and we proved this by finishing the better part of one roll and starting on a second, new roll before our time ran out. The photo above captures the state of the receiving bin for these individual rolls before we started with our contribution.

Adobe at RAFT

Adobe at RAFT

There were roughly four distinct tasks involved, although some of us on the team (ahem) were a bit more creative about “tasks.” :-) Unrolling was easily the most strenuous; cutting; re-rolling and rubber-banding; binning.

Adobe at RAFT

Adobe at RAFT

Adobe at RAFT

Adobe at RAFT

It may not seem like much, but when you compare the previous two images with the first bin capture, above, I’d say that we accomplished a fair bit of work. It’s fun to think about all the classroom projects that were enabled in the process, too!

Adobe at RAFT

Acts of service are always more rewarding to those who serve, and today’s experience at RAFT was no exception.

If you’re a teacher and can make your way to Sunnyvale, you should really check out RAFT. If you’re a parent of a student whose teacher can get to RAFT, consider giving a RAFT gift card. If you want to make an impact on Bay Area teachers, volunteer your time and energy at RAFT. You’ll be glad that you did!