The Experience Architecture

In my #AdobeMAX session today, I presented a set of experience architecture principles with my colleague Marcel Boucher as follows:

I’ve gone into greater detail about these principles in a technical white paper that is available from the Adobe Enterprise Developer Center as a PDF download.

During our session, Marcel presented two demonstrations:

  1. The first demonstration featured an overall vision for customer experience in the retail banking domain. If you weren’t able to catch this demo live, you can see it presented here during the FinovateSpring 2011 event.
  2. Marcel’s second demonstration provided more of the how behind the vision in terms of Adobe’s integration across its Web Experience Management (WEM) solution, SiteCatalyst and Test&Target. A video similar to Marcel’s demonstration of this integration is available here.

MAX is always a great event, and the enterprise team at Adobe is looking forward to sharing more with you about Digital Marketing at our upcoming summit in March 2012.

-Craig
http://craigrandall.net/
@craigsmusings