Dogfooding 101

Whether you like to think of it as “eating your own dogfood” or “drinking your own champagne”, you may appreciate the following succinct expression of why doing so is vital to your enterprise:

You sell what you know.
You know what you use.
You use what you have access to.

To be clear, “sell” isn’t merely limited to the traditional definition highly relevant to your sales force. In the context of creative, architectural and engineering staff, “sell” can be substituted with “innovate.” How can you innovate upon your current product offerings if you aren’t regularly using and stressing them?

Credit to Tod Tompkins for sharing this expression.