2007 February | Craig's Musings

Entries from February 19th, 2007

The Starbucks Experience

February 19th, 2007 · 3 Comments · Inspiration, Lessons, Non-fiction

I just finished reading The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph A. Michelli. I originally picked up this book given its sub-title and recurring thoughts about content management. Is CM mundane, everyday, even boring? Is it just ordinary? If it is, why is that? Some things are meant to be [...]

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