I just finished reading The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary by Joseph A. Michelli. I originally picked up this book given its sub-title and recurring thoughts about content management. Is CM mundane, everyday, even boring? Is it just ordinary? If it is, why is that?
Some things are meant to be in the [...]
Entries from February 2007
The Starbucks Experience
February 19th, 2007 · 3 Comments · Inspiration, Lessons, Non-fiction
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