Tracking blogs in business

I just received my Jan/Feb 2004 issue of Business 2.0 in today’s mail and was pleased to read John Battelle’s article, Why Blogs Mean Business. It’s posted on his “Searchblog” here. Tomorrow the highlighted full page hardcopy will be posted on my office window. Seriously! I’m in the Enterprise Content Management (ECM) business. If blogs and their syndication aren’t about content, then what is.