If you follow me on Twitter, you might have an idea that my son is currently without one of his rides (i.e. a Razor Cruiser kick scooter). My son is big and tall for his age, and this scooter is perfect for him.
Like most boys his age, though, he doesn’t understand “cruiser” in the face of a neighborhood of boys who all like to jump all manner of wheeled vehicle. 
As a result of this lack of appreciation (er, love of both scooter and jumping), what looked like
now looks like
Do you see the opportunity?
Razor makes a quality product–one the is easy to use and maintain. Ease of maintenance is largely facilitated by modularity of design.
So when my son came to me with the disappointment of pushing his ride too hard, my first thought was to simply disassemble the scooter to isolate the failed part (deck). Easily accomplished.
Except that apparently Razor and its authorized parts retailers doesn’t stock replacement decks for the Cruiser kick scooter.
So…Razor built a modular kick scooter but doesn’t stock a critical module (deck).
What’s the point of modularity, if there are no modules (i.e. ability to swap module instances that fulfill necessary interfaces)?
My son’s predicament is clearly of his own making, but herein is opportunity for Razor. Beyond already clearly stating what their product is designed to perform, Razor can anticipate that boys will be boys and provide timely relief in the form of complete replacement parts, including readily available decks.
Within earshot of my son are more than a dozen boys of similar age, and they’re always outside planning their next jump. Many already own their own Razor, too. What if he could turn around an accident with word that Razor saved the day? Talk about brand advocacy and social media!
What’s your Razor-like story? What’s your Razor-like opportunity?
